Video clip about Ellen MacArthur investigating the circular economy in Holland

In November 2010 Ellen MacArthur visited Holland to research the concept of the circular economy. She interviewed politicians, educators and industry leaders from Desso, Van Houtum and other companies to find out how they've made to shift to a business model that is both positive and profitable. The film includes information on Cradle to Cradle® and biomimetic approaches to sustainability.