The "Cradle to Cradle®" Book
The book introduces "Cradle to Cradle®-Design" to the public.
The English version itself is an example of a Cradle to Cradle®-product. Developed by innovative book packager Charles Melcher of Melcher Media, the book is a prototype of a "technical nutrient". It is printed and bound on "synthetic" paper made of plastic resins and inorganic fillers designed to be broken down and circulated infinitely in "technical cycles" - re-made into "paper" or other products.
„…A manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete…It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists."
Therese Littleton, Amazon.com
„[A] clear, accessible manifesto...the authors' original concepts are an inspiring reminder that humans are capable to much more elegant environmental solutions than the ones we've settled for in the last half-century."
„[McDonough and Braungart's] ideas are bold, imaginative, and deserving of serious attention."
Ben Ehrenreich, Mother Jones magazine
„A readable provocative treatise that 'gets outside the box' in a huge way. Timely and inspiring."
„…With this book, McDonough and Braungart open our eyes to the way to genuine sustainability by the study of nature and mimicking her ways. This is a groundbreaking book that should be the Bible for the Second Industrial Revolution."
Dr. David Suzuki, Professor Emeritus, University of British Columbia
The Danish edition
entitled "Cradle to Cradle. Rigdom og vækst uden affald - en banebrydende vision for det 21. århundrede"
(ISBN 978-87-17-04063-2) can be ordered here.